Data mining techniques for customer relationship management

Author:

Rygielski Chris,Wang Jyun-Cheng,Yen David C.

Publisher

Elsevier BV

Subject

Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics

Reference19 articles.

1. Petrissans A. Customer relationship management: the changing economics of customer relationships. White Paper prepared by Cap Gemini and International Data Corporation, 1999.

2. Newton’s Telecom Dictionary, Harry Newton, CMP Books, http://www.cmpbooks.com

3. Edelstein H. Data mining: exploiting the hidden trends in your data. DB2 Online Magazine. http://www.db2mag.com/9701edel.htm

4. Data Intelligence Group Pilot Software. An overview of data mining at Dun & Bradstreet. DIG White Paper, 1995 http://www3.shore.net/∼kht/text/wp9501/wp9501.shtml

5. Decision Support Solutions: Compaq. Object relational data mining technology for a competitive advantage. http://www.tandem.com/brfs_wps?odmadvwp/odmadvwp.htm

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