Subject
Marketing,Business and International Management
Reference20 articles.
1. Product Differentiation and Market Segmentation as Alternative Marketing Strategies;Smith;Journal of Marketing,1956
2. The Practice of Management;Drucker,1954
3. What Is the Marketing Management Concept?;McKitterick,1957
4. Marketing Myopia;Levitt;Harvard Business Review,1960
5. Top Management's Concerns About Marketing: Issues for the 1980s;Webster;Journal of Marketing,1981
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