Retail positioning strategies for the 1980s-Reference-Cited by-同舟云学术

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Retail positioning strategies for the 1980s

Published:1982-11 Issue:6 Volume:25 Page:45-50
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Berry Leonard L.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference11 articles.

1. Ahead-The Retrenchment Era;Bates;Journal of Retailing,1977

2. Bates: 41.

3. The Time-Buying Consumer;Berry;Journal of Retailing,1979

4. Evaluating Classifications of Shoppers: Temporal and Enjoyment Dimensions of Patronage;Martin,1981

5. The Futureof the Grocery Retailing Industry: A Forecast for the 1980's;Brock,1980

Cited by 23 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Typologies and taxonomies of positioning strategies: a systematic literature review;Journal of Management History;2023-05-12

2. Measuring brand positioning effectiveness of car brands using triangular approach;SN Business & Economics;2022-04-27

3. Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market;International Journal of Emerging Markets;2021-12-22

4. Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market;Young Consumers;2021-10-28

5. Positioning – a literature review;PSU Research Review;2020-07-11

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