SBUs: Hot, new topic in the management of diversification

Author:

Hall William K.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference6 articles.

1. A Fundamental Approach to Strategy Development;Hedley;Long Range Planning,1976

2. Market Share: Key to Profitability;Buzzell;Harvard Business Review,1975

3. 1975 Annual Report, Union Carbide Corporation, p. 6.

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