Why not exploit dual marketing?-Reference-Cited by-同舟云学术

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Why not exploit dual marketing?

Published:1987-01 Issue:1 Volume:30 Page:52-60
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Quelch John A.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference6 articles.

1. When Competition Heats Up, Efco Moves into a New Market;Jacobs;Wall Street Journal,1985

2. An Alternative to New Product Development—Business Products for Consumer Markets;Solomon;Journal of Consumer Marketing,1985

3. From Food Service to Shelf Service;Benedek;Advertising Age,1983

4. Apple Draws Dealers' Ire with Strategy of Shifting to Penetrate Business Market;Beller;Wall Street Journal,1985

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Health-based crisis: how do firms weather the storms using the structural hole-bridging strategy?;Journal of Business & Industrial Marketing;2023-03-14

2. Marketing Solar Energy in Ghana;Research Anthology on Clean Energy Management and Solutions;2021

3. Advertising persuasion in dual markets;Managerial and Decision Economics;2020-08-27

4. Toward a Conclusion;Beyond Multi-channel Marketing;2020-06-17

5. Business Areas That Can Benefit of Dual Marketing Practices: Presentation of Case Studies;Beyond Multi-channel Marketing;2020-06-17

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