Author:
Lesser Jack A.,Hughes Marie Adele
Subject
Marketing,Business and International Management
Reference3 articles.
1. The Generalizability of Psychographic Market Segments Across Geographic Locations;Lesser;Journal of Marketing,1986
2. The Nine American Lifestyles: Who We Are and Where We're Going;Mitchell,1983
3. Why Do People Shop?;Tauber;Journal of Marketing,1972
Cited by
58 articles.
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