How Weber's law can be applied to marketing-Reference-Cited by-同舟云学术

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How Weber's law can be applied to marketing

Published:1975-02 Issue:1 Volume:18 Page:21-29
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Henderson Britt Steuart

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference13 articles.

1. Human Behavior—An Inventory of Scientific Findings;Berelson,1964

2. An Introduction to the Principles of Psychology;Bugelski,1960

3. Psychophysical Methods;Thurstone,1948

4. A Hundred Years of Psychology, 1833–1933;Flügel,1964

5. Dr. Weber and the Consumer;Lee-Miller;Journal of Marketing,1962

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