The human concept: New philosophy for business-Reference-Cited by-同舟云学术

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The human concept: New philosophy for business

Published:1969-12 Issue:6 Volume:12 Page:29-38
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Dawson Leslie M.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference12 articles.

1. Business Has a War to Win;Miller;Harvard Business Review,1969

2. The Year 2000: a Framework for Speculation on the Next Thirty-Three Years;Kahn,1967

3. Dynamic Marketing Behavior;Alderson,1965

4. The Marketing Revolution;Keith;Journal of Marketing,1960

5. The Marketing Concept;King,1965

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