Corporate strategic planning and corporate marketing: Toward an interface?-Reference-Cited by-同舟云学术

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Corporate strategic planning and corporate marketing: Toward an interface?

Published:1989-09 Issue:5 Volume:32 Page:41-48
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Raymond Mary Anne,Barksdale Hiram C.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference22 articles.

1. Marketer's Attitudes Toward the Marketing Concept;Barksdale;Journal of Marketing,1971

2. Long-Range Planning in the U.S.A. N.I.C.B. Survey;Brown;Long Range Planning,1969

3. Priorities for Research in Strategic Marketing;Day;Marketing Science Institute 83-103,1983

4. The Practice and Profitability of Long-Range Planning;Fulmer,1973

5. Portfolio Planning: Uses and Limits;Haspeslagh;Harvard Business Review,1982

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Les comportements d'intégration marketing stratégie et leur influence sur la performance de la petite entreprise: un cadre conceptuel préliminaire;Notes de recherche;2012-02-16

2. Corporate strategic marketing: a new task for top management;Business Strategy Series;2007-01-02

3. Marketing management in services;Managing Services;2005-10-05

4. The contribution of marketing to business strategy formation: a perspective on business performance gains;Journal of Strategic Marketing;2000-01

5. Conceptual foundations of marketing and marketing theory;Management Decision;1996-12

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