Top management involvement with new products-Reference-Cited by-同舟云学术

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Top management involvement with new products

Published:1971-12 Issue:6 Volume:14 Page:23-31
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

McDonald Philip R.,Eastlack Joseph O.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference7 articles.

1. CEO's Role in Corporate Growth;Eastlack;Harvard Business Review,1970

2. For a comprehensive discussion of these roles see Eastlack and McDonald, “CEO's Role in Corporate Growth”.

3. Organizing for Product Innovation;Lorsch;Harvard Business Review,1965

4. New Management Job: the Integrator;Lawrence;Harvard Business Review,1967

5. Corporate Growth-Through Venture Management;Hanan;Harvard Business Review,1969

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Using CRM to Model Firm Performance in a Business-to-Business Market;Journal of Relationship Marketing;2018-04-03

2. Top Management Involvement in New Product Development: A Review and Synthesis;Journal of Product Innovation Management;2013-10-07

3. Interactions in new product development: How the nature of the NPD process influences interaction between teams and management;Journal of Engineering and Technology Management;2013-10

4. Key Factors Influencing the Intention of Telecare Adoption: An Institutional Perspective;Telemedicine and e-Health;2011-05

5. Where Advertising Decisions Are Really Made;European Journal of Marketing;1988-07

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