1. How is Your Company's Buying Image?;Leenders;The Business Quarterly,1966
2. A Comparison of Japanese and U.S. Attitudes Toward Foreign Products;Nagashima;Business Management,1970
3. Corporate Image Making-Outdated Fad or Growing Necessity?;Business Management,1967
4. Sharper Focus for the Corporate Image;Martineau;Harvard Business Review,1958
5. Of Alphabets, Acronyms and Corporate Identity;Feldman;Journal of Marketing,1969