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The self-concept in buyer behavior

  • Published:1977-10 Issue:5 Volume:20 Page:65-71
  • ISSN:0007-6813
  • Container-title:Business Horizons
  • language:en
  • Short-container-title:Business Horizons

Author:

O'Brien Terrence V.,Tapia Humberto S.,Brown Thomas L.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference8 articles.

1. Theories of Personality;Hall,1957

2. Self-Concept, Ideal SelfConcept, and Consumer Purchase Intentions;Landon;Journal of Consumer Research,1974

3. Self-Concept and Consumer Motivation;Tapia,1975

4. Landon, “Self-Concept, Ideal Self-Concept, and Consumer Purchase Intentions”

5. Tapia, O'Brien, and Summers, “Self-Concept and Consumer Motivation.”

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1. MARKA KİŞİLİĞİ VE BENLİK SAYGISI KAVRAMLARININ TÜKETİCİ SATIN ALMA TARZLARI ÜZERİNDEKİ ETKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA;Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi;2020-12-12

2. Food insecurity, customer to volunteer transition and self-concept repair: a free store example;Journal of Marketing Management;2019-10-25

3. An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions;Journal of Product & Brand Management;2018-03-12

4. Self Concept Research: Problems and Questions;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2016

5. Consumers' uniqueness in home décor: Retail channel choice behaviour;The International Review of Retail, Distribution and Consumer Research;2006-07
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