Profiles future advertising in the 1970's-Reference-Cited by-同舟云学术

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Profiles future advertising in the 1970's

Published:1968-04 Issue:2 Volume:11 Page:7-14
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Backman Jules

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference14 articles.

1. Research and Development Performed Through 1980,1967

2. Business Plans for Research and Development Expenditures, 1967–1970,1967

3. Advertising and Competition, pp. 21–27.

4. Estimated Annual U.S. Advertising Expenditures: 1947–1965;Yang;Advertising Age,1966

5. Household Detergents;The Monopolies Commission,1966

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain;Revista de Economia Contemporânea;2014-12

2. Can advertising build a monopoly? Some current opinions;Business Horizons;1968-04

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