Transmitting signals to consumers for competitive advantage-Reference-Cited by-同舟云学术

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Transmitting signals to consumers for competitive advantage

Published:1990-07 Issue:4 Volume:33 Page:58-66
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Bloom Paul N.,Reve Torger

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference17 articles.

1. Even Lawyers Gasp Over the Stiff Fees of Wachtell Lipton;Adler;Wall Street Journal,1988

2. Equilibria Selection in Signalling Games;Banks;Econometrica,1987

3. Moments of Truth;Carlzon,1987

4. Signalling Games and Stable Equilibria;Cho;Quarterly Journal of Economics,1987

5. Strategic Information Transmission;Crawford;Econometrica,1982

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