Managing multiple channels-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Managing multiple channels

Published:1990-07 Issue:4 Volume:33 Page:67-77
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Cespedes Frank V.,Corey E.Raymond

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference8 articles.

1. Facing the Forces of Change;Arthur Andersen & Company,1987

2. Fast-Cycle Capability for Competitive Power;Bower;Harvard Business Review,1988

3. Gray Markets: Causes and Cures;Cespedes;Harvard Business Review,1988

4. Going to Market. Distribution Systems for Industrial Products;Corey,1989

Cited by 51 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength;International Journal of Research in Marketing;2024-08

2. Effect of Digital Marketing on the Financial Performance of Microfinance Institutions in Rwanda;International Journal of Innovative Science and Research Technology (IJISRT);2024-03-27

3. Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings;Journal of the Academy of Marketing Science;2023-08-21

4. Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions;Australasian Marketing Journal;2023-04-26

5. Vertical and horizontal governance in multiple-channel systems;Journal of Business Research;2023-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP