Research: The ways of academe and business-Reference-Cited by-同舟云学术

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Research: The ways of academe and business

Published:1976-02 Issue:1 Volume:19 Page:36-38
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Holbert Neil Bruce

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference4 articles.

1. The Art of Teaching;Highet,1950

2. Commentaries on Ward, ‘Consumer Socialization,’;Aldous;Journal of Consumer Research,1974

3. The Groves of Academe;McCarthy,1951

4. Academic World and The Business World;Goodwin;Sociology of Education,1969

Cited by 17 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum;Journal of Marketing Education;2021-05-29

2. Continuing to Bridge the Academic–Practitioner Divide: Development of the General Parsimonious Scale (GPS) for Spectator Sports;Event Management;2016-11-18

3. Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics;Journal of Marketing Management;2007-04

4. Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review;Journal of Marketing Theory and Practice;1998-01

5. Examining the Practices of United States and Japanese Market Research Firms;California Management Review;1994-07

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