Author:
Cooper Arnold C.,Schendel Dan
Subject
Marketing,Business and International Management
Reference5 articles.
1. Product Life Cycles in Marketing Models;Cox;Journal of Business,1967
2. Validity of the Product Life Cycle;Polli;Journal of Business,1969
3. A Simple Substitution Model of Technological Change;Fisher;Technological Forecasting and Social Change,1971
4. An Evaluation of a Technological Forecasting Method by Computer Based Simulation;Hatten,1973
5. Monitoring for Technological Opportunities;Utterback;Business Horizons,1972
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431 articles.
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