Professors of marketing: Necessary luxuries?-Reference-Cited by-同舟云学术

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Professors of marketing: Necessary luxuries?

Published:1979-06 Issue:3 Volume:22 Page:42-47
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Mackay David

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference2 articles.

1. A Philosopher Looks at Science;Kemeny,1959

2. Dare We Take the Social Sciences Seriously?;Boulding;American Psychologist,1967

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects;Journal of Marketing Education;2009-09-23

2. Client-Sponsored Projects: Bridging the Gap between Theory and Practice;Journal of Marketing Education;1985-08

3. Marketers as noodlers;Journal of the Academy of Marketing Science;1982-06

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