Guidelines for the advertising of services-Reference-Cited by-同舟云学术

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Guidelines for the advertising of services

Published:1981-07 Issue:4 Volume:24 Page:52-56
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

George William R.,Berry Leonard L.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference13 articles.

1. How Advertising Affects Employees;Acito;Business Horizons,1980

2. Selling Jobs in the Service Sector;Earl Sasser;Business Horizons,1976

3. Are Goods and Services Different? An Exercise in Marketing Theory;Johnson,1969

4. Are Goods and Services Different? An Exercise in Marketing Theory;Johnson,1969

5. Service Characteristics, Consumer Search, and the Classification of Retail Services;Davis;Journal of Retailing,1979

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