Market share and ROI: Observing the effect of unobserved variables-Reference-Cited by-同舟云学术

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Market share and ROI: Observing the effect of unobserved variables

Published:1999-02 Issue:1 Volume:16 Page:17-33
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Ailawadi Kusum L.,Farris Paul W.,Parry Mark E.

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

1. Make-or-buy decisions: Vertical integration and marketing productivity;Anderson;Sloan Management Review,1986

2. Do fixed effects matter?;Boulding;Marketing Science,1990

3. Environment, market share and market power;Boulding;Management Science,1990

4. A look on the cost side: Market share and the competitive environment;Boulding;Marketing Science,1993

5. Buzzell, R.D., Gale, B.T., 1987. The PIMS Principles. The Free Press, New York.

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