A note on modeling consumer reactions to a crisis: The case of the mad cow disease-Reference-Cited by-同舟云学术

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A note on modeling consumer reactions to a crisis: The case of the mad cow disease

Published:2002-03 Issue:1 Volume:19 Page:91-100
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Pennings Joost M.E.,Wansink Brian,Meulenberg Matthew T.G.

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. BSE fallout sends shock waves through Germany;Abbott;Nature,2001

2. Inquiry blames missed warnings for scale of Britain's BSE crisis;Aldhous;Nature,2000

3. Essays in the theory of risk bearing;Arrow,1971

4. Consumer behavior as risk taking;Bauer,1960

5. Consumer behavior as risk taking;Bauer,1967

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