Loyalty programs and their impact on repeat-purchase loyalty patterns-Reference-Cited by-同舟云学术

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Loyalty programs and their impact on repeat-purchase loyalty patterns

Published:1997-12 Issue:5 Volume:14 Page:473-486
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Sharp Byron,Sharp Anne

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. Searing introduction to loyal partners;Anonymous;The Weekend Australian,1995

2. Consumer beliefs and brand usage;Barwise;J. Market Res. Soc.,1985

3. Intention-to-buy and claimed brand usage;Bird;Oper. Res. Q.,1966

4. Non-awareness and non-usage;Bird;J. Advertising Res.,1966

5. Valuation: Measuring and Managing the Value of Companies;Copeland,1990

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