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Toward a demand forecasting model for preannounced new technological products

  • Published:1993-09 Issue:3 Volume:10 Page:211-228
  • ISSN:0923-4748
  • Container-title:Journal of Engineering and Technology Management
  • language:en
  • Short-container-title:Journal of Engineering and Technology Management

Author:

Brockhoff Klaus K.,Rao Vithala R.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,General Engineering,Industrial relations

Reference41 articles.

1. Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum;Albers;Z. Betriebswirtsch. Forsch,1988

2. A comparison of two approaches to the optimal positioning of a new product in an attribute space;Albers;Z. Oper. Res.,1979

3. A unified approach to identifying, estimating and testing demand structures with aggregate scanner data;Allenby;Market. Sci.,1989

4. Competing technologies: An overview;Arthur,1988

5. A new product growth model for consumer durables;Bass;Manage. Sci.,1969

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