Platform-led green advertising: Promote the best or promote by performance-Reference-Cited by-同舟云学术

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Platform-led green advertising: Promote the best or promote by performance

Published:2019-08 Issue: Volume:128 Page:115-131
ISSN:1366-5545
Container-title:Transportation Research Part E: Logistics and Transportation Review
language:en
Short-container-title:Transportation Research Part E: Logistics and Transportation Review

Author:

Du Shaofu,Wang Lei,Hu Li,Zhu Yangguang

Funder

National Natural Science Foundation of China

Youth Innovation Promotion Association

Top-Notch Young Talents Program of China

China Postdoctoral Science Foundation

Publisher

Elsevier BV

Subject

Transportation,Business and International Management,Civil and Structural Engineering

Reference41 articles.

1. Effect of brand loyalty on advertising and trade promotions: a game theoretic analysis with empirical evidence;Agrawal;Market. Sci.,1996

2. Is leasing greener than selling?;Agrawal;Manage. Sci.,2012

3. Evaluating promotional activities in an online two-sided market of user-generated content;Albuquerque;Market. Sci.,2012

4. Signaling the green sell: the influence of eco-label source, argument specificity, and product involvement on consumer trust;Atkinson;J. Advertising,2014

5. Carbon footprint and the management of supply chains: insights from simple models;Benjaafar;IEEE Trans. Automat. Sci. Eng.,2013

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