Consumers can learn and can forget – Modeling the dynamic decision procedure when watching TV-Reference-Cited by-同舟云学术

Consumers can learn and can forget – Modeling the dynamic decision procedure when watching TV

Published:2020-06 Issue:2 Volume:5 Page:87-104
ISSN:2096-2320
Container-title:Journal of Management Science and Engineering
language:en
Short-container-title:Journal of Management Science and Engineering

Author:

Song Lianlian,Fai Tso Geoffrey Kwok

Funder

NSFC

Research Grants Council of the Hong Kong Special Administrative Region, China

Natural Science Foundation of Jiangsu Province

Fundamental Research Funds for the Central Universities

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Strategy and Management,Engineering (miscellaneous),Business and International Management,Control and Systems Engineering,Management Information Systems,General Decision Sciences

Reference34 articles.

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