Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective

Author:

Menon Devadas

Publisher

Elsevier BV

Reference136 articles.

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3. Binge-watching serial video content: exploring the subjective phenomenology of the binge-watching experience;Anghelcev;Mass Commun. Soc.,2021

4. Bhalla, K. (2019) RSS Vs OTT Platforms: Are Concerns Over ‘Anti-National’ Digital Content Overblown? Retrieved from: https://inc42.com/buzz/rss-vs-ott-platforms-are-concerns-over-anti-national-digital-content-overblown

5. Understanding information systems continuance: an expectation-confirmation model;Bhattacherjee;MIS Quarterly,2001

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