The image of the postal company as a key attribute of the customer’s purchasing behaviour-Reference-Cited by-同舟云学术

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The image of the postal company as a key attribute of the customer’s purchasing behaviour

Published:2019 Issue: Volume:40 Page:1088-1095
ISSN:2352-1465
Container-title:Transportation Research Procedia
language:en
Short-container-title:Transportation Research Procedia

Author:

Madleňáková Lucia,Turská Stanislava,Madleňák Radovan

Publisher

Elsevier BV

Reference23 articles.

1. SPSS for social scientists;Acton,2009

2. Study of attributes that form Marketing Image of Financial Institution;Auruskevicine;Innovative marketing.,2005

3. Corporate marketing - Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation;Balmer;European Journal of Marketing,2006

4. A first course in factor analysis;Comrey,1992

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