Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y-Reference-Cited by-同舟云学术

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y

Published:2023-06 Issue: Volume:9 Page:100120
ISSN:2666-7843
Container-title:Cleaner and Responsible Consumption
language:en
Short-container-title:Cleaner and Responsible Consumption

Author:

Pandey Mithilesh^ORCID,Yadav Pinnika Syam

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,Economics and Econometrics,Social Sciences (miscellaneous),Environmental Science (miscellaneous),Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Environmental Engineering

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