Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage-Reference-Cited by-同舟云学术

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Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage

Published:2020-03 Issue:1 Volume:37 Page:196-212
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Du Ding,Osmonbekov Talai

Publisher

Elsevier BV

Subject

Marketing

Reference68 articles.

1. An empirical investigation of signaling in the motion picture industry;Basuroy;Journal of Marketing Research,2006

2. The misuse of accounting-based approximations of Tobin's q in a world of market-based assets;Bendle;Marketing Science,2018

3. Bhattacharya, S. (1979). Imperfect information, dividend policy and the “bird in the hand” fallacy. Bell Journal of Economics and Management Science i0, 259–270.

4. Firm characteristics and analyst following;Bhushan;Journal of Accounting and Economics,1989

5. The effect of financial press advertising on stock prices;Boyd;Financial Management,1977

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Dynamics of resource allocation–firm performance relationship: Panel autoregressive distributed lag approach;Managerial and Decision Economics;2024-04-17

2. The Impact of Advertising On a Company’s Stock Price;Journal of Advertising Research;2024-04-02

3. Analyst coverage and corporate financing;Finance Research Letters;2024-01

4. Reported and communicated shifts in strategic emphasis and firm performance;International Journal of Research in Marketing;2023-08

5. Advertising and Asymmetric Information : Evidences from Brazilian Stock Market;ESTUD GERENC;2023

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