The impact of mergers and acquisitions on brand equity: A structural analysis-Reference-Cited by-同舟云学术

The impact of mergers and acquisitions on brand equity: A structural analysis

Published:2021-09 Issue:3 Volume:38 Page:615-638
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Chu Yanlai,Chu Junhong,Liu Hongju

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

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5. Businessweek. (2005). Lenovo and IBM: east meets west, big-time. http://www.businessweek.com/stories/2005-05-08/lenovo-and-ibm-east-meets-west-big-time. Accessed March 29, 2020

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