The risk of programmatic advertising: Effects of website quality on advertising effectiveness-Reference-Cited by-同舟云学术

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

Published:2021-09 Issue:3 Volume:38 Page:663-677
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Shehu Edlira^ORCID,Abou Nabout Nadia,Clement Michel

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

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5. Factors influencing clicking of banner ads on the WWW;Cho;CyberPsychology & Behavior,2003

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