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The Study of Important Marketing Issues: Reflections

  • Published:2021-03 Issue:1 Volume:38 Page:12-17
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Stremersch Stefan

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. How business schools have lost their way;Bennis;Harvard Business Review,2005

2. Structural holes: The social structure of competition;Burt,1995

3. Introducing marketing science institute research priorities to Marketing Science;Desai;Marketing Science,2012

4. Tent poles, tribalism, and boundary spanning: The rigor-relevance debate in management research;Gulati;Academy of Management Journal,2007

5. On managerial relevance;Jaworksi;Journal of Marketing,2011
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