Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning-Reference-Cited by-同舟云学术

Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning

Published:2021-09 Issue:3 Volume:38 Page:770-791
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Hakim Adam,Klorfeld Shira,Sela Tal,Friedman Doron,Shabat-Simon Maytal,Levy Dino J.

Publisher

Elsevier BV

Subject

Marketing

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