The effect of rating scale format on response styles: The number of response categories and response category labels

Author:

Weijters Bert,Cabooter Elke,Schillewaert Niels

Publisher

Elsevier BV

Subject

Marketing

Reference80 articles.

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3. An investigation into the factors influencing extreme-response style;Arce-Ferrer;Educational and Psychological Measurement,2006

4. Response styles in marketing research: A cross-national investigation;Baumgartner;Journal of Marketing Research,2001

5. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research;Bearden,1999

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