Commentary: Reimagining marketing education in the age of generative AI

Author:

Acar Oguz A.

Publisher

Elsevier BV

Reference26 articles.

1. Are your students ready for AI?: A four-step framework to prepare learners for a ChatGPT world;Acar;Harvard Business School Publishing,2023

2. A practical guide for marketers who want to use GenAI;Acar;Harvard Business Review,2023

3. Using the inquiry-based learning approach to enhance student innovativeness: A conceptual model;Acar;Teaching in Higher Education,2019

4. Rethinking the use of tests: A meta-analysis of practice testing;Adesope;Review of Educational Research,2017

5. Bentley, C., Aicardi, C., Poveda, S., Magela Cunha, L., Kohan Marzagao, D., Glover, R., Rigley, E., Walker, S., Compton, M. & Acar, O. A. (2023). A framework for responsible AI education.Working paper. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4544010.

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