1. Customer retention: A potentially potent marketing management strategy;Ahmad;Journal of Strategic Marketing,2001
2. Multiple regression: Testing and interpreting interactions;Aiken;Sage.,1991
3. A status-enhancement account of overconfidence;Anderson;Journal of Personality and Social Psychology,2012
4. The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance;Arnold;Journal of the Academy of Marketing Science,2011
5. Assessing construct validity in organizational research;Bagozzi;Administrative Science Quarterly,1991