DEPART: Decomposing prices using atheoretical regression trees-Reference-Cited by-同舟云学术

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DEPART: Decomposing prices using atheoretical regression trees

Published:2023-12 Issue:4 Volume:40 Page:781-800
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Lu Huidi^ORCID,van der Lans Ralf,Helsen Kristiaan,Gauri Dinesh K.

Publisher

Elsevier BV

Subject

Marketing

Reference67 articles.

1. An Implemented System for Improving Promotion Productivity Using Store Scanner Data;Abraham;Marketing Science,1993

2. Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses;Ailawadi;Marketing Science,2005

3. Informational rigidities and the stickiness of temporary Sales;Anderson;Journal of Monetary Economics,2017

4. The Long-Term Effect of Marketing Strategy on Brand Sales;Ataman;Journal of Marketing Research,2010

5. Estimating and Testing Linear Models with Multiple Structural Changes;Bai;Econometrica,1998

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Unlocking the Potential of Web Data for Retailing Research;Journal of Retailing;2024-03

2. Unlocking the Potential of Web Data for Retailing Research;SSRN Electronic Journal;2024

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