Economic consequences of online tracking restrictions: Evidence from cookies

Author:

Miller Klaus M.ORCID,Skiera Bernd

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

1. The impact of cookie deletion on the accuracy of site-server and ad-server metrics: an empirical ComScore study;Abraham,2007

2. Acquisti, A. (2023). The economics of privacy at a crossroads. Working Paper.

3. Placement disclosure in ad auctions: evidence from a policy change;Ada;Journal of Marketing Research,2022

4. Agencia Española de Protección de Datos (2020). Guía Sobre el Uso de las Cookies. Spanish Data Protection Agency (July), https://www.aepd.es/sites/default/files/2020-07/guia-cookies.pdf.

5. Article 29 Data Protection Working Party (2010). Opinion 2/2010 on online behavioural advertising. Brussels: European Commission (June 22), https://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2010/wp171_en.pdf.

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