Financial consequences of adding bricks to clicks-Reference-Cited by-同舟云学术

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Financial consequences of adding bricks to clicks

Published:2023-09 Issue:3 Volume:40 Page:609-628
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Maier Erik^ORCID,Bornschein Rico,Manss Rico,Hesse Damian

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

1. Mostly harmless econometrics: An empiricist's companion;Angrist,2009

2. Customer channel migration;Ansari;Journal of Marketing Research,2008

3. Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time;Avery;Journal of Marketing,2012

4. Consumers in a multichannel environment: Product utility, process utility, and channel choice;Balasubramanian;Journal of Interactive Marketing,2005

5. Channel capabilities, product characteristics, and the impacts of mobile channel introduction;Bang;Journal of Management Information Systems,2013

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Decomposing cross-channel advertising support of retailer price promotions;Journal of Retailing;2024-09

2. Understanding Multihoming Strategies in E-Commerce: Impact of Seller Characteristics and Marketing Resources on Business Performance;2024

3. Konsumentenverhalten im Mehrkanalhandel;Angewandte Psychologie für die Wirtschaft;2024

4. How click-like and online trust matter across generations of bank customers;International Journal of Bank Marketing;2023-12-04

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