Mobile ad fraud: Empirical patterns in publisher and advertising campaign data-Reference-Cited by-同舟云学术

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Mobile ad fraud: Empirical patterns in publisher and advertising campaign data

Published:2023-09 Issue: Volume: Page:
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Liang Yitian (Sky),Chen Xinlei (Jack),Chen Yuxin^ORCID,Xiao Ping,Zhang Jinglong

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Mobile ad effectiveness: Hyper-contextual targeting with crowdedness;Andrews;Marketing Science,2016

2. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions;Bart;Journal of Marketing Research,2014

3. Online display advertising: Modeling the effects of multiple creatives and individual impression histories;Braun;Marketing Science,2013

4. A dynamic model for digital advertising: The effects of creative format, message content, and targeting on engagement;Bruce;Journal of Marketing Research,2017

5. BusinessofApps (2022, June 27). Ad fraud stats. https://www.businessofapps.com/ads/ad-fraud/research/ad-fraud-statistics.

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