Adverse inclusion of asymmetric advertisers in position auctions-Reference-Cited by-同舟云学术

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Adverse inclusion of asymmetric advertisers in position auctions

Published:2023-09 Issue:3 Volume:40 Page:724-740
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Xu Zibin^ORCID,Zhu Yi,Dutta Shantanu

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Keyword management costs and a broad match in sponsored search advertising;Amaldoss;Marketing Science,2015

2. The differentiated: How endless choice is creating unlimited demand;Anderson,2007

3. Competition in two-sided markets;Armstrong;The RAND Journal of Economics,2006

4. Two-sided markets, competitive bottlenecks and exclusive contracts;Armstrong;Economic Theory,2007

5. The wealth of networks: How social production transforms markets and freedom;Benkler,2006

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective;Transportation Research Part E: Logistics and Transportation Review;2024-06

2. Advertising bidding involving consumer information sharing;Electronic Commerce Research;2023-05-26

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