Relative explanatory power of agency theory and transaction cost analysis in German salesforces-Reference-Cited by-同舟云学术

Relative explanatory power of agency theory and transaction cost analysis in German salesforces

Published:2004-09 Issue:3 Volume:21 Page:265-283
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Krafft Manfred,Albers Sönke,Lal Rajiv

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. Optimization models for salesforce compensation;Albers;European Journal of Operational Research,1996

2. Sales force management—compensation, motivation, selection and training;Albers,2002

3. Global salesforce management: A comparison of German and U.S. practices;Albers,1998

4. Anderson, E. (1984). The salesperson as outside agent or employee: A transaction cost analysis. Working Paper (report no. 84-107). Marketing Science Institute, Cambridge.

5. The salesperson as outside agent or employee: A transaction cost analysis;Anderson;Marketing Science,1985

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