Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference36 articles.
1. Pleasure principles: A review of research on hedonic consumption;Alba;Journal of Consumer Psychology,2013
2. How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences;Barasch;Journal of Consumer Research,2018
3. The relative relativity of material and experiential purchases;Carter;Journal of Personality and Social Psychology,2010
4. I am what I do, not what I have: The differential centrality of experiential and material purchases to the self;Carter;Journal of Personality and Social Psychology,2012
5. Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues;Chernev;Journal of Marketing Research,2010
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments;Foods;2023-08-31
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