Repeated choosing increases susceptibility to affective product features

Author:

Bruyneel Sabrina,Dewitte Siegfried,Vohs Kathleen D.,Warlop Luk

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. Consumer self-regulation in a retail environment;Babin;Journal of Retailing,1995

2. Yielding to temptation: Self-control failure, impulsive purchasing and consumer behavior;Baumeister;Journal of Consumer Research,2002

3. Ego depletion: Is the active self a limited resource?;Baumeister;Journal of Personality and Social Psychology,1998

4. Losing control: How and why people fail at self-regulation;Baumeister,1994

5. Servicescapes: The impact of physical surroundings on customers and employees;Bitner;Journal of Marketing,1992

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