Author:
Bruno Pascal,Melnyk Valentyna,Völckner Franziska
Reference83 articles.
1. Warmth in advertising: measurement, impact, and sequence effects;Aaker;Journal of Consumer Research,1986
2. Multiple regression: Testing and interpreting interactions;Aiken,1991
3. The homeostatic psyche: Freudian theory and somatic markers;Arminjon;Journal of Physiology-Paris,2010
4. The effect of red background color on willingness-to-pay: The moderating role of selling mechanism;Bagchi;Journal of Consumer Research,2013
5. Death by nostalgia: A diagnosis of context-specific cases;Baker,1994
Cited by
36 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献