Protecting customer privacy when marketing with second-party data-Reference-Cited by-同舟云学术

Protecting customer privacy when marketing with second-party data

Published:2017-09 Issue:3 Volume:34 Page:593-603
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Schneider Matthew J.^ORCID,Jagpal Sharan,Gupta Sachin,Li Shaobo,Yu Yan

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

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