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Social influence in the adoption of a B2B loyalty program: The role of elite status members

  • Published:2017-12 Issue:4 Volume:34 Page:901-918
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Viswanathan Vijay,Sese F. Javier,Krafft ManfredORCID

Funder

MINECO

FEDER

Gobierno de Aragon

Fondo Social Europeo

Publisher

Elsevier BV

Subject

Marketing

Reference80 articles.

1. Spatial diffusion of a new loyalty program through a retail market;Allaway;Journal of Retailing,2003

2. Who attains social status? Effects of personality and physical attractiveness in social groups;Anderson;Journal of Personality and Social Psychology,2001

3. Beyond the target customer: Social effects of CRM campaigns;Ascarza,2017

4. Frailty modeling for spatially correlated survival data with application to infant mortality in Minnesota;Banerjee;Biostatistics,2003

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4. Quantifying the effect of status in a multi-tier loyalty program;Industrial Marketing Management;2022-07

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