Consumer response to and choice of customized versus standardized systems

Author:

Bharadwaj Neeraj,Naylor Rebecca Walker,ter Hofstede Frenkel

Publisher

Elsevier BV

Subject

Marketing

Reference38 articles.

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2. Constructive consumer choice processes;Bettman;Journal of Consumer Research,1998

3. When more is less and less is more: The role of ideal point availability and assortment in consumer choice;Chernev;Journal of Consumer Research,2003

4. The effect of industry knowledge on the development of trust in service relationships;Coulter;International Journal of Research in Marketing,2003

5. Constructive consumer choice processes;Coupey;Journal of Consumer Research,1998

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