Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference10 articles.
1. Associations among gender-linked toy preferences, spatial ability, and digit ratio: Evidence from eye-tracking analysis;Alexander;Archives of Sexual Behavior,2006
2. Women are more likely to wear red or pink at peak fertility;Beall;Psychological Science,2013
3. Prenatal sex hormone effects on child and adult sex-typed behavior: Methods and findings;Cohen-Bendahan;Neuroscience & Biobehavioral Reviews,2005
4. Ovulation, female competition, and product choice: Hormonal influences on consumer behavior;Durante;Journal of Consumer Research,2011
5. Gender dimensions of brand personality;Grohmann;Journal of Marketing Research,2009
Cited by 38 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok;Journal of Consumer Behaviour;2023-10-17
2. Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype;Journal of Theoretical and Applied Electronic Commerce Research;2023-09-18
3. Gendered Human–Robot Interactions in Services;International Journal of Social Robotics;2023-08-14
4. Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values;Baltic Journal of Management;2023-06-29
5. Uma visão biologicamente cultural da compra e ostentação de produtos luxuosos;ReMark - Revista Brasileira de Marketing;2023-06-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3