1. Building strong brands;Aaker,1996
2. Cross-cultural management research: The ostrich and the trend;Adler;Academy of Management Review,1983
3. The theory of planned behaviour;Ajzen;Organizational Behavior and Human Decision Processes,1991
4. Understanding attitudes and predicting social behavior;Ajzen,1980
5. Incorporating prior knowledge into the analysis of conjoint studies;Allenby;Journal of Marketing Research,1995